WHO BUYS PRINTS? A Survey of Markets for your Fine Art with Mary Virginia Swanson
Thursday, May 11th 8:45am – 10:30am
The relationship between photo galleries and collectors has evolved dramatically in the 40 years. Buyers typically benefit from the knowledge and expertise that experienced galleries offer to their clients, from providing historical context for the works to strategizing new acquisitions based on factors such as styles, processes and trends. Today, challenges to the gallery-collector relationship revolve around the rise of new sales venues and changes in consumer’s interests and purchasing habits. In a time when many fine print sales occur through third parties such as art consultants and interior designers and frequently occur at art fairs or online, this seminar and accompanying professional panel will review and look ahead at the market for fine prints today and in the future.
Mary Virginia Swanson is an author and educator who helps artists find the strengths in their work, identify appreciative audiences and present their work in an informed, professional manner. Her seminars and lectures on marketing opportunities have proven to aid photographers in moving their careers to the next level. During her career she has worked in the fine art, documentary, photojournalism and licensing arenas. Swanson co-authored with Darius Himes the acclaimed Publish Your Photography Book: Revised & Updated (2014). Her current book project is Finding Your Audience: An Introduction to Marketing Your Photographs (2017).