BE STRATEGIC: Marketing Your Photographs with Mary Virginia Swanson
May 10th 2:45pm – 4:30pm
Conceiving, researching and creating your long-term photographic projects is an enormous accomplishment. Bringing the work to the public is the next step.
In this seminar Mary Virginia Swanson will review the basic attributes of a wide array of venues for photography in the public, institutional and private sectors. Once your target audience(s) are identified, establishing appropriate and effective communication must begin. Best practices for communication will be shared, whether it be a personal mailing or utilizing Facebook, Instagram, Twitter or other social media platforms. The importance of building, rather than buying, your mailing list with well-researched individuals and frequency of contact will be discussed. The website continues to be the single most important tool and must effectively communicate the essence and intention of your work, as well as inform views as to how to engage with you. From making a strong first impression to building a lasting relationship, clearly communicating your brand is essential in bringing your work to your targeted audience.
Mary Virginia Swanson is an author and educator who helps artists find the strengths in their work, identify appreciative audiences and present their work in an informed, professional manner. Her seminars and lectures on marketing opportunities have proven to aid photographers in moving their careers to the next level. During her career she has worked in the fine art, documentary, photojournalism and licensing arenas. Swanson co-authored with Darius Himes the acclaimed Publish Your Photography Book: Revised & Updated (2014). Her current book project is Finding Your Audience: An Introduction to Marketing Your Photographs (2017).