CREATIVE ESTIMATING & NEGOTIATING with Frank Meo
Monday, May 8th. 2:45pm – 4:30pm
An inspiring workshop that will deliver invaluable insight into how to negotiate and create winning estimates for the editorial photographer and the seasoned commercial pro.
Frank Meo, a seasoned rep and negotiator, is the founder of the Photocloser.com, the premiere online search engine for photographers seeking guidance and advice in securing commercial and editorial assignments.
Discussion will include:
The Bidding Process – submitting winning estimates
Writing the creative brief – what the client wants / needs to see
Negotiation of fees & rights – fair and reasonable pricing
Creative Separation – creating distance from your competition
Prepping for the call from the creative director
Following up with client and building relationships
Understand better how and what’s important today in submitting your bids and how that leads to securing well-paid projects to shoot.
Estimating is more then just numbers: Meo will present case histories of actual jobs. You’ll learn what a client is looking for in a creative brief and what a creative director looks for when hiring a photographer.
You’ll also come away with valuable ideas about keeping the photographer / client / creative director team relationship going.
Founder of thephotocloser.com, Frank advises and consulates with photographers throughout the world. His services include estimating and negotiating of behalf of photographers to ad agencies. Part of the PhotoCloser offering is brainstorming that motivates and inspires photographer of all levels.
For 25 years, Frank has represented photographers that include Pulitzer Prize winning photojournalists in securing highly valued commercial assignments. He has worked on hundreds of company photo libraries and campaigns for clients such as American Express, Acura Motor Sports, US Coast Guard Xerox, ESPN, Citi, Nike and others.
His photographers have worked for every major newspaper, magazine and TV station around the globe.